Billionaire Mark Cuban reveals the secret to his success comes down to one simple habit

Tod Perry
Thu, 29 May 2025 22:14:56 +0000
Billionaires, Carol dweck, Dallas mavericks, Drive, Growth mindset, Ideas, Inspiration, Mark cuban, Men's health, Shark tank, Simple rules, Success, Success advice, Success stories

Knowledge is one of the only things people can’t take from you. You can lose your possessions, relationships, and money, but what’s between your ears is pretty much forever. The great thing is that we can continue learning new skills and information throughout our lives. However, some folks get stuck because they feel they don’t have the drive to learn new skills or the ability to develop them. A lot of the time, these barriers were built by our own design.

Billionaire Mark Cuban says the key to success is the ability to continue evolving and learning new skills. Cuban is an entrepreneur, investor, owner of the Dallas Mavericks, and star of ABC's Shark Tank. In a 2021 interview with Men's Health, he explained the secret to his success.

What's the secret to Mark Cuban’s success?

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"When you’re first starting—you may or may not have a job, you don’t have any money, you’re [uncertain] about your career. What I learned early on is that if I put in the effort, I can learn almost anything. It may take me a long time, but by putting in the effort, I taught myself technology. I taught myself to program. It was time-consuming—painfully so—but that investment in myself has paid dividends for the rest of my life. And the fact that I recognized that learning was truly a skill, and that by continuing to learn to this day, I'm able to compete and keep up and get ahead of most people. Because the reality is most people don't put in the time to keep up and learn, and that's always given me a competitive advantage.”

The empowering thing about Cuban’s advice is that it can help just about anyone, regardless of their economic status. In most cases, people can teach themselves valuable skills that can help them get a job or go out on their own with very little, if any, money. The key is to believe in yourself enough that you can learn the skill and to persevere, no matter the setbacks.

The problem is that we often hold ourselves back by telling ourselves that we aren’t smart enough or don’t have the talent to learn certain skills. When, in reality, we have everything we need to learn something new, we’ve just talked ourselves out of it.

What is a growth mindset?

Carol Dweck, a researcher who focuses on human motivation, says that it all comes down to whether we have a fixed or growth mindset. Those who have a fixed mindset and have a hard time picking up new skills believe that their skill set cannot be improved. They may think they're good at athletics but aren’t great at math, so they stick to sports instead of teaching themselves how the stock market works.

A woman in a hard hat. via Canva/Photos

However, other people, such as Cuban, have a growth mindset and believe they can expand and change beyond how they see themselves in the current moment. “There’s another mindset in which these traits are not simply a hand you’re dealt and have to live with, always trying to convince yourself and others that you have a royal flush when you’re secretly worried it’s a pair of tens,” Dweck writes in Mindset: The New Psychology of Success. “The hand you’re dealt is just the starting point for development. This growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts.

Dweck believes that we can break into a growth mindset by harnessing the power of “not yet.” Let’s say you’ve always wanted to play guitar but told yourself that you’re “not musical,” so you haven’t picked up the instrument. The key is to say to yourself, “I’m not yet musical, but I have an eye on the goal of becoming so."

Adopting the “not yet” mentality helps you understand you're on a learning curve. "It gives you a glimpse into the future," Dweck said. Learn more about developing a growth mindset and achieving your goals in her TED Talk, “The Power of Believing That You Can Improve,” posted below:

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