Bra company CEO wants his male employees to know what it’s like to have large breasts

Tod Perry
Tue, 11 Feb 2025 21:08:46 +0000
Primadonna ceo, Ignace van doorselaere, Men with breasts, Business

Let's face it, it's a lot easier to be a man than a woman. Although men die four years earlier than women, they get to live without the extra burdens of menstrual cramps, lower pay, the pain of childbirth, heightened threat of violence, and, on the benign but annoying side, the feeling of a bra strap digging into their backs.

But now, the CEO of a bra company is making the men who work for him experience what it's like to wear a bra and have large breasts so they can understand what many women go through every day.

One day a year, PrimaDonna CEO Ignace Van Doorselaere makes his male employees wear simulated E-cup-sized breasts for an entire work day. "There is only one way for a man to realize what an E-cup feels like, and that is having an E-cup," Van Doorselaere says.

In order to simulate the feeling of carrying around E-cup-sized breasts, the men wear weights hung around their necks. "Let's be honest, an E-Cup can weigh up to 1 or 1.5 kilograms (2.2 to 3.5 lbs) per breast," Van Doorselaere says. "This is a lot. It hurts your neck. It hurts your back. Imagine you are that woman. Carry those breasts for an entire day. That's why you need good support. Good support is important. Everybody at PrimaDonna knows that now."

BodyWell Healthcare notes that not having a supportive bra can do a lot of damage to all women, but especially those with larger breasts. Just some of the issues are those already outlined by Doorselaere: neck pain, shoulder pain, headaches, back tension, poor posture and hunching, and breast and chest pain.

Because breasts are mainly made up of mammary glands and soft tissue with support structures like Cooper's Ligaments around them, they need a lot of exterior support as well. Just due to natural movement throughout the day like exercise, walking, jogging, commuting, etc, breasts are subject to a lot of movement that can be damaging to the soft tissue and stretch out the ligaments. These problems can lead to pain, sagging, and loss of skin elasticity.

Wearing a good bra, then, comes with a lot of benefits for all women. A properly-fitted and supportive bra can prevent sagging, enhance natural shape, offer support and weight distribution for the breasts, provide comfort, and even boost confidence.

Looks like these men are learning the truth about breast pain and the need for support goes a long way.

This article originally appeared eight years ago.