Why have people dressed the same for the past 20 years?

Tod Perry
Fri, 14 Feb 2025 20:07:27 +0000
2005 versus 2025, Static culture, Stagnant culture, Fashion, The office, Street wear, Has culture changed, Capitalism, Fast fashion, Stuck culture, Jason pargin, Pop culture

In 1974, “Happy Days” debuted on TV, and it was a nostalgic look back on the 1950s when greasers wore leather jackets, listened to Bill Haley and the Comets, and drank milkshakes at the local diner. It was a stark comparison to the feeling in the country at the end of the Vietnam War era, where long hair, fringe, and polyester were all the rage. The funny thing is that those eras were only about 20 years apart, but fashion, hairstyles, and culture had changed significantly.

A similar comparison to “Happy Days” could be made to “Dazed and Confused,” a film about teens in 1976 Texas who wore puka shells, satin shirts, and Kangol hats released in 1993 when young Americans were obsessed with grunge and hip-hop styles. But what if someone in 2025 made a film about 2005? Would there be a big difference in any of the fashions or hairstyles? How long would it take to notice that the film is set in the past?

— (@)

Writer Jason Pargin ("John Dies in the End") recently had a viral hit on TikTok with a video asking whether fashion has changed in the past 20 years. He did so by showing the characters in “The Office” who could walk into any building in corporate America in 2025, and no one would think they’re a time traveler. “The only signifier of which era you're in is what kind of phones they're using and how big the monitors are on their desks,” Pargin notes.

@jasonkpargin
From dec 2023, we got some interesting theories on this

Some commenters felt that Pargin chose a poor example of stagnant style because office attire changes more slowly than streetwear. "The Office is a bad example because business casual hasn’t changed much," one commenter wrote. "Suits from the '60s still look about the same today, with fit slightly changing over the years. Office wear hasn’t changed much, but casual and fashion keep evolving."

Pargin’s video sparked a passionate discussion on various social media platforms. Many people on X felt that he was right and that culture had stagnated because of the internet.

— (@)

— (@)

— (@)

— (@)

Others agreed, referencing “stuck culture,” defined as “a perceived stagnation in cultural innovation, particularly in media, where there is a notable recycling of ideas and a lack of groundbreaking content.”

— (@)

— (@)

— (@)

Some people say that styles have changed, especially among young people, but older people haven't noticed.

— (@)

— (@)

— (@)

Pargin’s video inspired a response from TikToker Kevin Earl, who believes that economics has played a significant role in why fashion doesn’t change as quickly as it once did. In 2025, clothing is more likely to be mass-produced than in previous decades, and manufacturers want a sure thing, so they produce cheaper clothes that appeal to everyone.

“When considering mass-produced clothes, the kind of stuff available to everyone. Think about the clothes at big box stores like Target, Walmart, Old Navy, places like that. Most of the clothes for sale there have pretty much been the same the last 20, even 30 years. A lot of cheap, basic t-shirts, jeans, tank tops, stuff like that,” Earl says. “Basically, these big stores aren't trying to design and sell clothes that are human-centric. Rather, they're trying to squeeze as much profit as they can out of a minimum viable product.”

In a way, just like Hollywood has been churning out the same predictable superhero films for the past 20 years, clothing manufacturers have been doing the same for your wardrobe.

@kevinearl93
Why have people looked the same the last 20 years? #2000sfashion #2010sfashion #2020sfashion #jasonpargin

— (@)

Living in a stagnating culture is a drag. But it does open up opportunities for excitement. A stagnating culture means anyone who does something fresh and exciting is bound to capture people’s attention. If the slow pace of change bums you out, take it as an invitation to create something that stands out and captures everyone’s attention. In a world that’s gone beige, a pop of color can really grab people’s attention.